Arab Health Exhibition 2018: Our Key Takeaways
Earlier this year, Firstline Pharma attended the Arab Health Exhibition and were astounded by the sheer scale of the event.
We were eager to make connections and learn from key players within the healthcare, medical and pharmaceutical industries across the Middle East.
The event is the largest gathering of healthcare companies, technology, products and services in the MENA region with more than 4,200 exhibiting companies to discover.
Tagged-lined “Where the healthcare world comes to do business” we have to agree, it certainly opens up new leads and opportunities.
We’d recommend attending the exhibition if you’re in the pharmaceutical industry and want to learn, discover and expand.
Here are our main takeaways from the event.
- The importance of new leads
- As it was our first event of the year, we were there to explore
We didn’t have a stand. Instead, we went to network, discover and learn.
The event has 103,000 attendees from 150+ countries, so there was ample opportunity to discover new leads. We were mainly on the lookout for other distributors, as our industry is so reliant on building positive connections. We managed to establish some great new leads from the huge variety of people there to meet.
Since our beginnings, we have steadily grown our operations via longstanding commercial relationships and the development of new customer and supplier partnerships. So seeking out new and positive business relations is extremely valuable to us, and our customers.
Networking and navigating the event space
The most noteworthy point about this exhibition has to be the sheer scale of it. Held in the Dubai International Exhibition Centre, there was an endless number of halls to visit within the event space.
Rather than be laid out by sector, the space was divided and organised by country. So, instead of areas for ‘distributors’, ‘pharmacies’ or ‘suppliers’ there was much more variety. Each country featured a range of stands within the healthcare sector; from bandage suppliers to ambulance services or technology solutions.
The layout encouraged everyone to physically seek out potential connections and spark new conversations.
We made connections with people based all across the UAE and the Middle East. Including Kuwait, Oman, and Saudi Arabia. Meeting key distributors in these countries was truly invaluable.
We also took the opportunity to meet existing customers and suppliers whilst out there; a great way to strengthen current working relationships.
Learning local approaches to healthcare
So what did we learn from these new connections and conversations?
Getting clued up on different approaches to healthcare is the most important thing we took away from the event.
Each and every country approaches medicine and pharmaceuticals in a different way. So talking directly to key players and gaining an understanding of different landscapes and demands was priceless.
Discovering marketplaces is the best thing we took away from The Arab Health Show 2018. We will likely be heading back next year to cease more opportunities to network and expand.